Walmart Testing Online Price Matching

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Fri, 10/31/2014 - 10:40am

The Associated Press is reporting that Walmart, which has always matched the price of its brick and mortar rivals, is testing the waters of online price matching ahead of the Black Friday 2014 season. According to the Wall Street Journal, the retail giant began online price matching in five markets last month: Atlanta, Charlotte, North Carolina, Dallas, Phoenix, and northwest Arkansas.

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