About four months ago, cigar boxes, matchbooks, and coffee tins bearing the name and likeness of 19th-century poet Walt Whitman began appearing on the Show & Tell section of Collectors Weekly. Turns out, as Lisa Hix learned when she spoke to Ed Centeno, who posted the items from his personal collection, Whitman's name and bearded visage were once used to sell everything from tobacco products and booze to apple sauce.