It’s a whole new playing field these days for music labels and publishers, and today one of the biggies made an acquisition to help it sharpen up its strategy to better understand what people want to see and hear online today. Warner Music — with a market cap of $15.4 billion, one of the big three recording giants (alongside Universal and Sony) and which owns labels like Atlantic, Elektra and others and has a huge roster of artists that includes the likes of Madonna, Ed Sheeran and Linkin Park — is acquiring IMGN Media, a Tel Aviv and New York-based startup that builds and tracks viral social media content in categories like esports and gaming, ASMR and entertainment. IMGN used to be called Comedy.com.
Warner Music Acquires Imgn, A Social Media Publishing Platform, For Under $100m
Ingrid Lunden, TechCrunch
Fri, 08/14/2020 - 9:13am
Topics: warner music alongside universal sony atlantic elektra madonna ed sheeran linkin park imgn media tel aviv new york-based comedy.com gen z israeli rhodium dot capital prism venture management barak that s imgn s series b canadian electronic arts burger king twitch access industries len blavatnik wmg tv tiktok warner warner imgn july shragai microsoft mixer publishing platform social media million people startup content continue company days labels world artists market simply billion acquisition huge deal understand month viral audio tastes today site acquiring likes online fact hear audience shift bigger business target work quickly insights customer picture range plan digital tracking
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