Over the past couple of years, Apple has made one thing abundantly clear: It’s trying to transform from a hardware company into a services company, with subscription offerings like Apple Music and Apple News+ intended to make up ground amid industry-wide slowing smartphone sales. So far, it’s succeeding: The company’s revenue from services is growing steadily, growing about 13% in the most recent quarter and hitting $11.46 billion compared to $10.17 billion year-over-year.