When a brand loses relevance, it generally loses sales and in many cases slowly goes out of business.Research company Prophet surveyed nearly 15,000 customers about more than 300 brands across 27 industries to develop its second annual consumer-based Brand Relevance Index (BRI) [opens in PDF]. The researchers defined relevance in a very simple way: "Brands consumers can't live without equals relevance."The research firm picked the 300 companies it surveyed consumers on by looking at companies from all industries that contribute materially to United States household spending.
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newsfeedback@fool.com (Daniel B. Kline), The Motley Fool
Wed, 11/02/2016 - 7:30am
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