In the 25 years since Don Katz launched Audible as a pioneering audiobooks service, the audio space has become flooded with content. It’s easier than ever to record a podcast in your bedroom and reach a large number of listeners over social media. Rather than try to chase the widest possible audience, Audible—which was acquired by Amazon for $300 million in 2008 and now reaches millions of listeners around the world—is doubling down on creating exclusive, prestigious content that users won’t be able to get anywhere else.

Topics:  don katz   michelle obama   the light we   carry   uncertain times   march   oprah winfrey   conan   o’brien    ldquo;when   zoom   time   rolling stone   it&rsquo   united states   stephen crane   mark twain   when i   greeks   i&rsquo   friedman&rsquo   martin luther king   yes we   black   cornerstone   newark   people   i m    lsquo;don t   katz   audible   i   don   ralph ellison   america   spotify   company   years   level   college   wrote   ways   program   culture   background   change   space   content   core   that’s   amazon   large   schools   podcast   students   problem   oral   ve   good   shareholders   led   launched   world   career   successful   part   great   
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