What Brands Can Learn From Uber — And Travis Kalanick's — Spectacular Rise And Fall

feedback@businessinsider.com (Business Insider), Business Insider
Sat, 06/24/2017 - 11:29am

Thomson Reuters Travis Kalanick, the co-founder and CEO of Uber, has stepped down as the ride-hailing company's top executive. Brand experts welcome the move, saying it's the first step Uber needs to reinvent itself. The company and Kalanick's rise and fall offers several lessons for other brands. Brands must not deprioritize culture, respond quickly in the face of crisis, appoint the right leaders and cultivate their employees as their key advocates, say experts. A week after Travis Kalanick announced that he would take a leave of absence, the Uber CEO has gone one step further and stepped down as the ride-hailing company's top executive.

Topics: thomson reuters brands benchmark there jeremy morgan lippincott&rsquo fortune york city january trump susan fowler february andy gilman commcore consulting group leadership times10 tesla branding wells fargo apple steve jobs kalanick’s lyft&rsquo uber’s allieri said invest the bay area&rsquo culture altruistic watch mars a travis kalanick ceo uber brand kalanick travis kalanick kalanick&rsquo uber&rsquo ricciardi cantor red peak mulberry astor crisis employees step stepped experts move top respond efforts community long key ended firm expect reinvent executive drivers including lessons consumers current troubles months strike overlooked

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What Brands Can Learn From Uber — And Travis Kalanick's — Spectacular Rise And Fall

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