Rick Diamond/Getty Images for Americana Music Festival Cary Sherman has a message for executives worried that tech giants like Google and Amazon are about to eat their lunch: Don't beat yourself up. But don't give up. Sherman should know. As CEO of the Recording Industry Association of America, Sherman lived through the industry's darkest period as new technologies like Napster and internet sharing forever changed the rules of the game and decimated sales.See the rest of the story at Business InsiderNOW WATCH: Medical breakthroughs we will see in the next 50 yearsSee Also:Eerie photos show a neighborhood of abandoned million-dollar McMansionsWe compared McDonald's, Wendy's, and Burger King's signature cheeseburgers, and the winner was unmistakableWhat it's like to visit Burning Man for the first time