What To Do When Google Gives Your Competitor $100 Million

GUEST:As founder of an Internet-based events marketplace I have always loved Google unquestionably because without them my company would not exist. For years, through the magic of organic SEO, we’ve derived the vast majority of our customers from Google. Put simply: without Google, there would be no GigMasters. My devotion to Google was severely tested this past summer, though, when the equity venture wing of the company, Google Capital, led a $100 million investment in a company that could easily become a competitor of ours, Thumbtack, a general services marketplace formed just a few years ago.

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