If you’ve been on Facebook in the last two weeks, you’ve probably noticed at least one of your friends has posted something like this: i just signed up for ello? idk viva la revolucion i guess! hit me up for an invite! lol Such a status update leads to a number of natural follow-up questions, some of which I’ll try to answer here. Seriously, what the hell is Ello and why is everyone on Facebook talking about it? Ello is a new, ad-free social network that is basically billing itself as the anti-Facebook without actually coming out and saying it. Anti-Facebook?