What Happens When Luxury Brands Go Down Market: Porsche Wins

Starting to see a pattern here? The Porsche brand won the J.D. Power APEAL Award (Automotive Performance, Execution and Layout) Study for the 11th year in a row. Nevertheless, there are still some lessons to be learned from the APEAL study, besides the fact that Porsche buyers really, really, really, really, [...]

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