VCG/Getty Images US entertainment giant Comcast increased its bid for European broadcaster Sky last week, stymieing Rupert Murdoch's takeover attempt for the company. Comcast's newest offer came in at £14.75 a share, valuing Sky at £26 billion ($34 billion), up from its previous offer of £22 billion. Earlier in the day, 21st Century Fox bid £14 a share for Sky.See the rest of the story at Business InsiderNOW WATCH: North Korean defector: Kim Jong Un 'is a terrorist'See Also:What you need to know in advertising todayWhat you need to know in advertising todayWhat you need to know in advertising today