On May 20, 2000, the legendary actor and president of the National Rifle Association Charlton Heston stood before the podium at the organization’s 129th annual convention with a banner raised behind him featuring the America flag and the words “Vote Freedom.” As he concluded his address, Heston picked up a replica of a flintlock rifle, raised it over his head and declared, in his own dramatic fashion, that anyone who wanted to take his gun would have to pry it “from my cold, dead hands.” This iconic moment has come to define the NRA, which is now America’s leading pro-gun advocacy group.