Starting a major Hollywood studio isn’t easy—but for a moment 20 years ago, Steven Spielberg, Jeffrey Katzenberg and David Geffen made it look that way. On the March 27, 1995, cover of TIME, the three men, collectively known as SKG, posed together under the headline “The Players”; the Oscar-winning director, the record-industry legend and the executive had joined forces (and pooled cash) the year prior to create a company, DreamWorks, that had not yet actually produced anything.