Human Resources is leading the charge on employer branding, marketing the company to both employees and recruits. Modern HR professionals are getting more brand-savvy by the day. Why? In simple terms, HR professionals need to be as effective in branding their organizations in the minds of existing and future employees as marketing professionals are in branding their organizations in the minds of customers.
Why The Modern Hr Professional Needs To Be Brand-savvy
Ron Johnson, Fast Company
Wed, 05/15/2024 - 4:00am
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