Many large companies approach improving customer experiences from the perspective of customer support solutions, user experience design, and account management. Focusing on delighting customers is vitally important. Businesses could benefit from looking at customer experience through the lens of productivity. Here is why productivity and customer experience go hand-in-hand. Improving customer experience is a kind of productivity tool all its own. The bottom line is when you think about agile and efficient business solutions, customer experience needs to be included. Customer experiences are a key differentiator in today’s business. What is the customer experience? Let’s start with the basics.