The TV advertising market suffered a brutal spring and summer, as national marketers reduced their spending. Now, as the new fall season nears, media executives are betting that ad dollars will return. Ad executives aren't so sure.
WSJ.com: US Business, Wall Street Journal: Business
Tue, 09/02/2014 - 10:41am
The TV advertising market suffered a brutal spring and summer, as national marketers reduced their spending. Now, as the new fall season nears, media executives are betting that ad dollars will return. Ad executives aren't so sure.