The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly planted in the physical world? There’s a chart at Mattel that undoubtedly keeps its VPs up at night. I saw it on a slide during a corporate presentation. And while the company wouldn’t share it to be reprinted here, let me paint you a picture the best I can remember it.

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Topics:  u.s    hot wheels   there s   y-axis   x-axis   android   read full story   mattel   toy   kids   age   physical   shows   play   company   start   line   
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