After several months of anticipation, Facebook will begin rolling out location-based status updates sometime this month, according to reports from Advertising Age. As has been said time and again, this move puts other LBS services, such as Gowalla, Foursquare and BrightKite, in a tight place, but one question remains - do you trust Facebook with knowing where you are? Sponsor According to the article in Advertising Age, global fast food chain McDonalds is already looking at creating a special app to use Facebook's location features that "would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder". While some are wondering if this will be the killer of these location-based check-in apps, we have to wonder how users will feel about giving Facebook their location data.