Telefonica has revealed plans to give customers extra data in return for watching ads from sponsors or taking part in surveys. The company’s global head of advertising, Daniel Rosen, revealed the scheme in an interview with Marketing magazine at Mobile World Congress. Rosen says the company is about to pilot the idea of sponsored data but hasn’t revealed where it will test the concept.

Topics:  daniel rosen   marketing   mobile world   congress   uk   o2   european   latin america   china   the next web   watch   ads   telefonica   extra data   revealed   company   idea   

 

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News