Microsoft and Insomniac Games have released the launch trailer for upcoming Xbox One exclusive Sunset Overdrive, which they say "rewrites the rules" for traditional shooters.Sunset Overdrive launches October 28 only for Xbox One, and not PlayStation 4--even though it appears Sony borrowed the game's font for a recent PlayStation Network sale.Microsoft and Insomniac Games have also kicked off a "Week of Explosions" to promote Sunset Overdrive in the lead-up to its release next week.