A Yale Psychologist's Simple Thought Experiment Temporarily Turned Conservatives Into Liberals

Thomson Reuters Social scientists say conservative political views can be fueled by fear. A new study suggests that making people feel safe from harm can change their stance on hot-button social issues. The new research gives insight into the role of the unconscious mind in the voting booth. Social scientists have long known how to turn liberals into conservatives in the lab — all they have to do is scare them. “Research has shown that you can make liberals more conservative by threatening them and making them somewhat afraid,” Yale psychology professor John Bargh writes in his new book, “Before You Know It: The Unconscious Reasons We Do What We Do,” which was released Tuesday. Several studies have shown that when social scientists get liberal-leaning experiment subjects to think about their own deaths or make them feel threatened, some left-wingers adopt more conservative values.

 

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