You Can Now Buy Ads On Facebook Using Google's Search Data (fb)

Jim Edwards, Business Insider
Thu, 12/20/2012 - 8:27am

Facebook just allowed search retargeting firm Chango into its ad exchange, which means that advertisers can now use Chango's trove of search data -- including info it's collected from Google users -- to target Facebook users with ads. It's a significant move for Facebook. Previously, advertisers could target Facebook users with their own data collected from "cookies," the little pieces of software that web sites drop onto your browser as you surf the web.

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You Can Now Buy Ads On Facebook Using Google's Search Data (fb)

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