Youtube Prevents Ad-blocking Mobile Apps From Accessing Its Videos

The online video-sharing platform YouTube is cracking down on ad-blocking apps and suggests people should purchase a premium subscription if they want a truly ad-free experience. Ad-block extensions have become popular over the last few years as they remove any intrusive advertisements and videos across multiple platforms. To address this, Rob from Team YouTube posted an update titled ‘Enforcement on Third Party Apps’ on the YouTube Help community page on Monday (April 15). He says: “We’re strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps.” The update suggests that ad-blockers could result in a poorer viewing experience. “Viewers who are using these third-party apps may experience buffering issues or see the error ‘The following content is not available on this app’ when trying to watch a video. “We want to emphasize that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let billions of people around the world use the streaming service.” Advertising is the most common way for people in the YouTube Partner Programme to earn money as revenue is generated when people watch the advertisement on videos.