The TV upfronts are usually a dog-and-pony show where networks unveil their new content slates. At YouTube’s Brandcast presentation for brands and agencies, held for the first time during upfronts week, the focus was on the gigantic video platform’s popular creators, its scale across internet TVs — and a new solution for marketers to set […]

Topics:  youtube s brandcast   tvs   tv   upfront   creators   platform   solution   

 

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