GoogleYouTube is rolling out a new tool, called Director Mix, to make it easier for marketers to churn out hundreds, if not thousands of variations of video ads. The company is on a mission to convince advertisers that more relevant ads — tailor made for a certain viewer's profile — will have a much bigger impact on consumers. It sounds pretty logical, but many big advertisers still only repurpose TV ads for the web.
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mshields@businessinsider.com (Mike Shields), Business Insider
Sun, 09/24/2017 - 9:01pm
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