‘civil War’ Is A24’s Biggest Test: Reasons To Believe Brand Loyalty Can Support Its Most Expensive Film

Tom Brueggemann, IndieWire
Fri, 04/12/2024 - 2:00pm

Alex Garland's "Civil War," whatever its gross, will be bigger because of its brand.

Topics: civil war, alex garland's civil war brand

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‘civil War’ Is A24’s Biggest Test: Reasons To Believe Brand Loyalty Can Support Its Most Expensive Film

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