As with so many other #MeToo moments, it began with a tweet. On Jan. 31, supermodel Kate Upton wrote, “It’s disappointing that such an iconic women’s brand @Guess is still empowering Paul Marciano as their creative director #metoo.” In an interview with TIME, Upton detailed her claims against Marciano, co-founder and former CEO of Guess, who she says assaulted and began harassing her during her first professional modeling campaign when she was 18. Harassment has plagued the fashion industry for decades, but allegations have often been ignored.