‘safety Not Guaranteed’ Lands Solid And ‘dark Horse’ Rides: Specialty Box Office

FilmDistrict scored on the specialty side thisweekend with a solid $11K-plus average with Safety Not Guaranteed. The movie grossed $100K. FilmDistrict distribution president Jim Orr said, “Safety Not Guaranteed opened very close to what we expected, though the increase on Saturday from Friday was higher than we anticipated which we think reflects the great word of mouth that this picture will enjoy. We expand Safety into a total of 17 markets and close to 50 theater on the 15th, then expand into a total of 37 markets on the 22nd and roughly 120 theaters.”
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