"Truthiness" It didn't take Stephen Colbert long to establish his new Comedy Central talk show as more than just a replicate of "The Daily Show." By coining the word "truthiness" (defined as "a quality characterizing a 'truth' that a person making an argument or assertion claims to know intuitively 'from the gut' or because it 'feels right' without regard to evidence, logic, intellectual examination, or facts" by the word's own Wikipedia page) in the series' pilot, Colbert established his Republican talking head as a character winking at himself as much as the audience.