This post originally appeared on the Evergage blog. B2B marketing can often feel like a big black box. While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive. Take a metric as simple as ‘time on page,’ for instance. If we notice audiences spending a good chunk of time on specific website sections, we might conclude that they’re engaged with our content.

Topics:  evergage   the next web   time   audiences   spending   
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