Comment on 3 ways to tell whether your metrics are tricking you

3 ways to tell whether your metrics are tricking you

This post originally appeared on the Evergage blog. B2B marketing can often feel like a big black box. While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive. Take a metric as simple as ‘time on page,’ for instance. If we notice audiences spending a good chunk of time on specific website sections, we might conclude that they’re engaged with our content.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News