5 Keys To Building A Powerful Linkedin Profile

For recent grads, building and maintaining a standout LinkedIn profile isn’t optional or even highly recommended — it’s essential. That’s because LinkedIn is for more than networking your way into a company or keeping in touch with former classmates. A full 95% of recruiters use LinkedIn to actively search for and contact potential employees, according to a 2014 survey by recruiting platform Jobvite. “If you don’t have a presence on LinkedIn, you stand a strong chance of being overlooked,” says Rick Sass, a career coach and LinkedIn expert at Lee Hecht Harrison in Bellevue, Washington. Customize your LinkedIn profile using these five strategies and employers will be more likely to find and hire you.