Similar Stories to 5 Ways Brands Can Stop Performative Allyship And Become Real Allies on Bing News

Performative allyship can damage your reputation and credibility. EMS-FORSTER-PRODUCTIONS/Getty Images Many businesses are using performative allyship to promote positive social perceptions of their brand, which is a superficial move that diversity advocate Nika White says can work against you in the long run. Brands should take an introspective look at their diversity, equity, and inclusion efforts, and assess areas where changes need to be made.

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