Topics: Branding : Positioning
Positioning is the art of creating a unique, memorable place for your company within the landscape of your competitors. It involves market research, brand strategy, business strategy, visual identity, and corporate messaging. Well-positioned companies can "own" a piece of customers' mindshare through being known for expertise within a particular industry segment.
Consulting
Positioning firms help businesses consider their brand identity, messaging, and where their companies fall in their industry's competitive landscape.
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Product Placement
Product placement services arrange for their clients' products and logos to appear in motion pictures and television.
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