eyeo, the company behind the popular browser-based ad block product Adblock Plus, is no stranger to controversy. Which is just as well given its new “passion project”: A browser add-on that labels news content as ‘trusted’ or, well, Breitbart. The beta browser extension, which is called Trusted News (initially it’s just available for Chrome), is intended to help Internet users spot sources of fake news when they’re exposed to content online. And thus to help people avoid falling for scams or down into political sinkholes — at least without being aware of their inherent bias. The system, which is currently only available for English language content, “democratically scores the integrity and trustworthiness of online news sources”, as eyeo puts it. After being added to Chrome, the browser extension displays a small green check mark against its icon if a news source is deemed to be trustworthy. Or you might see an orange colored ‘B’ — denoting ‘bias’ — as in the below example, for the ‘alt right’ news website Breitbart… The extension can also deploy flags for untrustworthy, satire (denoted with a little blue smilie), clickbait, user-generated content, malicious or unknown — the latter if the site hasn’t yet been classified. It’s not clear how many sites have been classified via the system at this stage. So how is Trusted News classifying sites?

Topics:  adblock plus   trusted news initially   chrome is   internet   english    b    it s   politifact   snopes   wikipedia   zimdars    list    for   ben   metacert protocol which   url    what    hey i   indeed williams    there    most   support   daily mail   fox news   the sun    in   breitbart   trusted news   in    i    in   williams    and    i   facebook   call   fake news   people   feedback   extension   web   users   eyeo   content   browser   move   give   beta   site   project   sources   product   step   biased   database   political   place   company   popular   months   weeks   bias   question   bad   labels   party   good   system   stage   clear   server   approach   sites   trustworthy   browsers   reach   source   classified   spectrum   
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