Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud. It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the cloud and which bought Demandware for more than $2 billion in 2016 to provide a similar set of functionality. Brent Leary, who owns CRM Essentials and keeps a close eye on the intersection between marketing and CRM, says this fills an obvious hole in Adobe’s Experience Cloud.
Topics: b2b b2c brent leary crm essentials crm adobe s experience smb sap hybris permira funds hillhouse capital group crunchbase magento experience cloud adobe salesforce leary leary crm adobe s microsoft acquire company billion marketing e-commerce year platform deal close demandware digital missing announced enterprise piece today purchase private million target set relationship space revenue isn
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