Adobe And Nielsen Team Up To Deliver Ratings For Online Tv & Digital Content

Tom Cheredar, VentureBeat
Tue, 10/21/2014 - 3:00am

Image Credit: flash.pro/FlickrAdobe and media tracking company Nielsen are teaming up to add a new set of audience ratings for online videos and other digital content, the companies announced today. Nielsen is probably best recognized for TV show audience ratings, which help advertisers understand what kind of reach a particular program will have.

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Adobe And Nielsen Team Up To Deliver Ratings For Online Tv & Digital Content

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