Alchemy is promoting veteran exec Brooke Ford, who has been with the company since its First Look incarnation, to Executive Vice President of Marketing, Acquisitions & Productions, and New York transplant Jeff Deutchman to Senior Vice President of Acquisitions and Productions. In her expanded role, marketing exec Ford will now oversee Alchemy’s film acquisitions team in addition to continuing to oversee the company's traditional platform and day-and-date marketing campaigns.