DineEquity is looking to put some sizzle back into the sales at its Applebee's restaurant chain after several challenging quarters. And to do so, the restaurant operator is wagering that Americans would rather pay a few bucks more to eat wood-fired grilled steak, salmon and pork instead of proteins served over a lifeless gas grill. Over the past few months, Applebee's has replaced its boring gas grills with new wood-fired grills that use American Oak at all of its 1,900 U.S.
Applebee's Aims To Put Some Sizzle Back Into Its Sales
twocents@thestreet.com (Brian Sozzi), The Street
Fri, 05/27/2016 - 2:30pm
Topics: americans american oak u.s usda choice thestreet york bbq tv if importantly tgi friday's at chili's dineequity ceo julia stewart potentially din leisure dineequity dineequity applebee's i applebee chili's brinker international click sales menu sea flavor beef sameness dropped same-store quarters casual steak gas restaurant quarter frozen
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