With the popularity of the Ikon Pass that was launched last year, Aspen Skiing Co. will make adjustments to deal with the masses, which last season choked parking and traffic at Aspen Highlands, as well as lift lines. In an annual update to Aspen City Council on Monday, Mike Kaplan, Skico’s president and CEO, said the company heard loud and clear from locals about the surge of out-of-towners, noting the stickers that were plastered around town that said, “Stop Ikonizing Aspen.” “There was no secret there was some nasty labeling going on,” he said.
Aspen Skiing Co. Changing To Handle Larger Crowds After Last Season’s Calls To “stop Ikonizing Aspen”
Carolyn Sackariason, Denver Post: Entertainment
Tue, 08/20/2019 - 8:03am
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