[...] the American Atheists, in an effort to raise awareness and attract new members, are holding their annual conference over Easter weekend in the home of The Church of Jesus Christ of Latter-day Saints. Mormon culture dominates Utah, and the effect can be seen in the state's strict liquor laws and overwhelmingly conservative politics. Many residents view the church's influence as responsible for what they consider a "pro-family" atmosphere that makes the state attractive, a University of Utah professor says. The group plans its gatherings for Easter weekend in part to draw attention, but also because their members are generally available and hotel and convention centers offer good deals. [...] Muscato says his group wants to make sure people of all faiths who have doubts, especially disillusioned Mormons in Utah, know they have allies.