By Cass R. Sunstein, Bloomberg News As everyone knows, the most coveted of the year-end movie awards are the Becons — the Behavioral Economics Oscars. It’s no surprise that winning the Becon has catapulted previously unknown talents — Jessica Chastain, Tom Cruise, Taylor Swift, Daniel Day-Lewis — to sensationally successful careers. Here are this year’s winners. Frazer Harrison, Getty ImagesFrazer Harrison/Getty Images Related ArticlesDecember 27, 2016 “Elle” movie review: Nasty yet elegant French thriller features Isabelle Huppert at her best December 23, 2016 Movie review: Denzel Washington is ferocious in “Fences” December 23, 2016 “Why Him?” movie review: Bryan Cranston’s too good for these old comedy tropes December 23, 2016 “Lion” movie review: Playing Saroo might be Dev Patel’s best performance December 21, 2016 “Passengers” movie review: Romantic sci-fi comedy or psychological horror flick? Best Director: Jon Favreau Behavioral economists emphasize the importance of fairness: People will often sacrifice their material self-interest to be fair to others — and if they witness unfairness, they will sacrifice their own material self-interest in order to punish it. Favreau’s “The Jungle Book,” a remake of Walt Disney’s wondrous 1967 tale, is not merely gorgeous, sweet and improbably moving.