Similar Stories to Can Guy Fieri Sell Greek Yogurt? Scripps Taps Data To Boost ‘upfront’ Sales on Bing News

Brian Steinberg, Variety
Tue, 03/03/2015 - 1:08pm

Scripps Networks wants to push TV advertisers get beyond the traditional ad-sales process, helping instead to identify which audiences of which specific programs are more likely to buy particular products. As part of its pitch for TV’s coming “upfront” market, the operator of Food Network, HGTV and Travel Channel will offer sponsors more granular data...

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Topics:  scripps networks   tv s   food network   hgtv   travel channel   tv   data   upfront   sales   
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