Chipotle Executive Urges Chain's Staff To Ignore Queso Backlash

(Bloomberg) -- Don’t worry about the haters. That’s the message to Chipotle employees from Mark Crumpacker, chief marketing officer of the embattled burrito chain, according to an internal email obtained by Bloomberg. Crumpacker’s memo cites internal research that shows diners like its new queso dish, even though some dissatisfied customers took to Twitter and other social media outlets to trash it.

Topics:  don t   chipotle   mark crumpacker   tex-mex   bloomberg   queso   internal   chain   

 

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