(Bloomberg) -- Don’t worry about the haters. That’s the message to Chipotle employees from Mark Crumpacker, chief marketing officer of the embattled burrito chain, according to an internal email obtained by Bloomberg. Crumpacker’s memo cites internal research that shows diners like its new queso dish, even though some dissatisfied customers took to Twitter and other social media outlets to trash it.
Comment on Chipotle Executive Urges Chain's Staff to Ignore Queso Backlash
Craig Giammona and Kate Krader, , Houston Chronicle: Business
Fri, 09/22/2017 - 10:15am
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