Coachella's Young Audience A Marketers Paradise - Washington Times

Coachella's young audience a marketers paradiseWashington TimesOther festival sponsors, including Heineken and Fruttare, host “houses” on the concert grounds where all 100,000 attendees are invited to cool off, hear tunes and sample products (Representatives for festival promoter Goldenvoice declined to be interviewed ...and more »

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