Coke Targets "foodies" As More People Move Away From Sodas

NEW YORK (AP) — What beverage goes best with lobster rolls, a bagel sandwich stuffed with whitefish, or a bowl of ramen? Coca-Cola is trying to sell more of its flagship beverage by suggesting the cola can accompany a wide range of meals, rather than just the fast food and pizza with which it's a mainstay. The world's biggest beverage maker is particularly trying to update the drink's image among people in their 20s and 30s who may associate soda mainly with places like McDonald's and Domino's. An internal briefing about the campaign with Vox obtained by The Associated Press said Coke "has long been associated with hamburgers, hot dogs and other classic American dishes," but that the focus of the push was "sharing Coca-Cola with family over a healthy home-cooked meal." [...] to public health advocates, the company has pledged it will market alternatives that would help reduce the number of calories people drink. Stuart Kronauge, senior vice president of marketing for Coca-Cola North America, said the association between Coke and hamburgers and pizza is largely a result of where the drinks have traditionally been sold.

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