In the couple of hours it took an official from the ALS Association to return a reporter's call for comment, the group's ubiquitous "ice bucket challenge" had brought in a few million more dollars. FILE - In this Saturday, Aug. 23, 2014 file photo, Red Bull team members dump buckets of ice water on Technical Chief Adrian Newey, left, and Team Chief Christian Horner at the Spa-Francorchamps circuit in Belgium for the "ice bucket challenge" in support of the ALS Association which is raising funds to cure Lou Gehrig's Disease.