Search for The Cold Medicine Racket on Bing

James Hamblin, The Atlantic: Health
Fri, 12/19/2014 - 6:20am

One in four people, when buying an over-the-counter medicine to treat a headache, will go for a brand name product. Unless that person is a pharmacist. In that case, according to a study from the National Bureau of Economic Research, they'll almost certainly buy a generic version. The pharmacists know, and trust, that the drugs are identical.

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